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The beliefs imbibed revolve around the values assigned to business and business associates.

Farmers are not merely suppliers of sugarcane but they are our partners in business. The cost of sugarcane purchased constitutes nearly 70% of the total cost to the Company. The health and prosperity of the Company is directly proportional to the health and prosperity of its farmers. Therefore, inspite of being given fourteen days time to pay the farmers for the sugarcane supplied by them we make the payment within four days.
The difference: The Goodwill generated is tremendous.

The cane is crushed within 24 hours of its harvest.
The difference: Great convenience to farmers, improvement in recovery and a healthy bottom line.

Vendors are not merely suppliers of material but they are vital cogs in the wheels of Company's business. Payment is made to the vendors on or before the due date.
The difference: substantial vendor loyalty.

Customers are not merely buyers of sugar but are the reason for our existence. Every care is taken to produce internationally accepted quality of sugar. Stringent quality control measures are adopted.
The difference: total customer satisfaction with no rejections.

Government is not merely a regulatory body but is our friend and philosopher. All taxes and duties are paid in time.
The difference: substantial gain in reputation for the integrity of operations.

Employees are not merely considered bunch of individuals performing the assigned duties but they are the flesh and blood of the organization. For example an ailing employee is visited by chief of HRD with a
basket of fruits.
Festivals are a celebration among employees. Regular skill honing and training camps organised.
The difference: Employee morale is sky high, there is a spirit of bonhomie and camaraderie, a feeling of belonging to a large family. Existence of an enlightened, motivated and fiercely loyal employee.

Society is not merely the place encompassing the Company but is considered our larger family. Trees are planted every year in thousands.
The difference: Quality of air is fresh and healthy and a better environment exists.

Conducting of regular medical camps and social welfare schemes.
The difference: All in all a healthy surrounding.
 

ISO 9001: The Company has initiated the process of being accredited with ISO certification, certifying the practice of internationally accepted systems and procedures.

BPR and ERP: Simplification of business processes and elimination of redundant and mundane practices. Establishment of a paperless office. Implementation of Enterprise resource planning integrating all the functions across the organization

Automation: Automating the manufacturing processes to minimize process losses and downtime and improvement of overall efficiencies.

Remote Sensing: An accurate geological survey of the command area with use of satellite images for enhancement of yield and sugarcane growth.

Research and Development: State of the art soil testing laboratory for improvement in soil conditions. Bio-pesticides laboratory for development of pesticides to eradicate pests.